The Reinforcement of immunity has gained a central role in the consumers’ choices, who are taking a more holistic approach to wellness and health. The search for a more balanced lifestyle is increasing, where food, drinks and food supplements integrate the daily routine, the aim of which is to provide both pleasure and health benefits.
Although this trend was seen in pre-pandemic times, COVID19 has increased it globally. The food industry has responded with an increase in products focused on this lifestyle, the line separating functional nourishment from food supplements becoming increasingly thin.
The possibility to eat food with ingredients that increase health and wellness pleases consumers, who therefore don’t feel the need to take supplements which provide such benefits. Therefore, the functional products represent an alternative to food supplements incorporating a balanced and healthy diet.